Steve is a highly respected leader, known for his high standards of integrity, in the fitness and wellness space; With over thirty-five years’ experience, across health & fitness instruction, management, operations, academics, and International business development.
As an experienced sales leader, who has lead business units across Asia-Pacific, Middle East, Africa and Europe, Steve is uniquely placed to foster the growth and support of The WAFFA brand as it develops its international footprint.
Steve has a strong background in endurance training and racing, and has completed seven full Ironman triathlons, and numerous shorter distance races, running events and multi-stage cycling events.
He remains committed to his own health & fitness, as well as promoting a healthy and fulfilling lifestyle, for everyone, especially older adults and children. This has always been a passion and an integral part of Steve’s lifestyle and belief that Anything Is Possible!